13 Absolute Steps Of Emotional Marketing- Its Power and Impact

The IQ and EQ are both an integral part of human decision making process. Consumers think with both, their rational and emotional brains. Studies show that purchases are made for emotional reasons. Logic comes to fore when money is to be justified, in terms of availability and spending, specially so when there is no real […]

brand storytelling

The Story Board – 7 effective ways for brand storytelling and for the Brand’s Story

Brand storytelling and Business in human society relies on human-to-human connection. The human connect is at the core of all business.  The bottom line is that all business dealings are about dealing with people and people related issues. The brand, the company, the business is all about solving people problems, alleviating pain points, and providing […]

What Is Bold Digital Branding – Story of a Brand and its Influence

In a fast evolving, constantly changing and highly competitive world of marketing, the brand goodwill is what gives the edge to a business. It really does not matter what the business says about itself. The opinion of the customers, what customers are saying about the brand, decides the ranking and fate of the brand in […]

ecommerce sales

6 Ways to Blast the Ecommerce Sales and What Makes or Breaks it ?

Ecommerce sales is a powerful game changer in the digital business world. There is that critical moment in a customer’s journey, wherein the customer can be swayed to either purchase a product, or pass on the product. Hence every ecommerce sale is more or less linked to a decision made by the consumer, in favor […]